Our partner badge – your differentiator on the market

    As one of our most important partners, you receive the Wöhler Certified Retail badge. Use the badge in communications, at events, and in your business premises. The badge is available in blue, silver, gold, and platinum, reflecting the level of our partnership, and is renewed annually..

    Partner advantages

    The partner portal

    for a quick access to your benefits

    Download image data instantly, keep track of orders and conditions, track shipments, book services – you can find all these functions on your profile pages in the new partner portal, exclusively for Wöhler Certified Retail Partners. This facilitates better collaboration and engagement.

    The partner informationen

    your competitive edge on the market

    We monitor international market trends for you, compile product and application information, and report regularly on updates, events, and new solutions. As a Wöhler Certified Retail Partner, you are always up to date.

    The partner trainings

    for more product and service competence

    Product training, service training, e-learning, and webinars – with one of the most comprehensive skill-building offerings in the industry, we help you keep your knowledge up to date as a Wöhler Certified Retail Partner.

    The partner consulting

    growing together in your market

    Together, we develop the right strategy for shaping your market, gain insights from other markets, and discuss marketing measures that meet your needs as a Wöhler Certified Retail Partner to achieve the best results with existing and new customers.

    The partner marketing

    for more success

    According to your partnership level, as a Wöhler Certified Retail Partner you have access to a wide range of marketing material – from sales documents and store fittings to joint trade fairs, and customized campaigns.


    The partner support

    for direct access to Wöhler

    Whatever your question is – our sales, marketing, and service experts know the answer and are happy to help you in your everyday business. So, as a Wöhler Certified Retail Partner, you have one of the highest service levels.

    The partner service

    greater satisfaction for our joint customers

    Ensuring that your customers enjoy their Wöhler equipment for a long time requires regular maintenance and calibration. As a Wöhler Certified Retail Partner, we support you in establishing your own equipment service and keeping your team up to date with regular service training.


    Our partnership is based on give and take. The Wöhler Certified Retail Partner Program includes defined and transparent basic requirements to which all partners are committed as the foundation of collaboration. We succeed together, as a community. Depending on your partnership level, various services that provide optimum on-site support are activated.


    Certified retail partner

    Correct enterprise details /profile check

    Terms of Use badge

    Active participation in the program

    Commitment to Wöhler on the market

    Submitting at least four product orders per annum*

    * Including defined product /order volumes

    Always by your side.

    The Wöhler Certified Retail Partner Program takes our collaboration to the next level.

    Your Wöhler sales and marketing contact will be happy to explain the details of the program as well as the individual service levels and modules.

    We really appreciate your partnership and our mutual trust on the market.

    Dennis Haase
    Bianca Böhner
    Thiemo zur Hausen
    Robin Liebing
    Yann Hala

    Together for success

    At Wöhler, we know that the solid partnership with our competent and committed retail partners is the bedrock of our international success. We are very grateful for this. The trust you place in us, our products, and our service drives me and the entire team to push forward.
    That is why we are taking our partnership to the next level. Last year, we asked you how we could provide you with even better support on site. We have combined your critical feedback and our many years of experience in international collaboration to create a dedicated support program for our most important international retail partners. The Wöhler Certified Retail Partner Program. Our goal: We want to make it even easier for you to be successful
    with Wöhler.
    From on-site marketing support and skill-building opportunities to additional services and consulting—you can find everything you need on our central program platform, which hosts our new partner portal.
    With the program, we want to share with you our most valuable asset – our name. You will become a Certified Retail Partner and make your mark with a badge reflecting the strength of our partnership.

    Welcome to the Certified Retail Partner Program.

    Elmar Schrader

    Managing Director International

    Contact Us

    You are interested in our partner program and would also like to become a Certified Retail Partner of Wöhler?

    Call us, contact us via the form or send an e-mail .
    Our International Sales Team will get back to you as soon as possible and will be happy to explain our program and the requirements for participation.

    We are looking forward to a good, successful and trustful cooperation with you!


    +49 2953 73 100

    Terms and conditions of participation

    Here you can see our terms and conditions of participation (as of 09/18/2023) in the Wöhler Ceritified Retail Partner Programm